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| Customer
on Demand (COD) is a results-based mobile advertising
service that connects your business with potential
new customers. You get qualified customer calls
delivered to your call center at the times and
in the quantities that you want and pay only
for the calls that you receive. |
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| COD can
increase your market reach and reduce your cost
of direct sales while driving new customer leads
to your business. It is a risk free process whereby
you only pay for qualified calls coming into your
call center. If we don’t deliver, you don’t
pay. Additionally, we’re providing you with
‘hot’ leads…that is customers
who have asked to hear more about your products
only minutes before you talk with them and thus
are in a receptive and interested state of mind. |
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| COD is
similar to click-based Internet advertising, except
that it drives customer phone calls directly to
your business‘s call center and telesales
staff. Instead of a potential customer browsing
your web site and deciding whether to leave a
number or ask for an appointment, we’re
delivering the potential customer to you, live
on the other end of the phone line. COD also enables
you to exactly control your monthly new customer
acquisition costs by setting pre-defined monthly
budgets. |
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| We define
a qualified call as an inbound phone call into
your call center between a potential customer
and your Customer Sales Representative (CSR) that
lasts at least 25 seconds. |
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| COD call
pricing is based on a variety of factors including
the cost of the product or service that your company
is offering but in general a qualified call costs
between US$20-40. Please contact
our sales offices in your country for further
information. |
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| You can
set all parameters in a COD program including
when you would like your call center to get the
leads, how many leads you want your CSRs to receive
simultaneously, etc. Controlling your budget is
as easy as deciding how many leads you want to
receive in any one time frame. You and your CSR
teams will have real-time online visibility during
the COD process and will receive daily, weekly,
and monthly system generated reports from us to
confirm what your own records should be showing. |
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| We agree
on a range of calls per day with you before the
promotion starts. Our COD systems track the number
of incoming calls according to your requested
range. We can increase or decrease the number
of outbound SMS advertisements to either increase
or decrease the number of leads based on the real-time
feedback from your CSR staff. |
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| We can
start a campaign as soon as we know what you want
to sell, how many leads you want, and what call
center number or numbers to send these leads to.
For a new customer, the entire process usually
takes three to four days but for a repeat customer
we can start a new campaign within 12 hours. |
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| We have
a mobile user base of over 300 million phone numbers
in Taiwan, Hong Kong, Thailand and China. We are
currently expanding to Indonesia, which will add
another 60 million numbers. We can probably access
the customers you need if any of these locations
are important or growing markets for your business. |
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| Yes, we
make opt-out easy and effective with all promotions.
Many governments have also mandated that ‘opt-out’
lists must be kept and any mobile user who asks
not to be contacted is put on that list. We have
found, though, that most mobile users, even if
they don’t want to hear about a particular
promotion now, do not choose to “opt out”
forever. |
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| With COD,
you can schedule when your call center receives
calls and in what quantity. Thus, if your center
is busy in the morning, but not in the afternoon,
that is when we target to send calls. Additionally,
you may also choose to get potential customers
who responded to an ad after hours. We will send
you these numbers and your Customer Service Representatives
(CSRs) will be able to call these potential customers
the following day when the CSR may have downtime. |
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| Yes, you
will get the customer phone number and other information
about the user as available for each successful
qualified call. |
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| Customers
who call after working hours will be notified
with a voice message that your call center is
not open at that time. They will be asked to choose
a time for us to call them back, as well as given
the opportunity to opt out. If they do neither,
we will either call them again or deliver the
number to your call center to make an outbound
call. |
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